We're defined by who we are. Hardworking. Experts in both traditional and digital worlds. Lovers of great creative. Smart young talent out to make an impact.

Traditional agencies know how to market, handle messaging, and identify an audience. But they’re clueless when it comes to the Internet.
Digital agencies, the ones that have grown up with and built the Internet, don’t understand traditional branding, messaging, print and broadcast advertising.
You need an agency that’s born of digital and traditional roots. You and your customers live online and offline. Shouldn’t your agency?
We’re the agency that works.
Here are a few reasons why.
- Our background is both traditional and digital. We have an equal split in our founders between the two worlds and all of us live in both.
- We don’t work for our clients. We work for their prospects, customers, and constituents. If the audience doesn’t respond it doesn’t matter what our client thinks.
- Design matters. A lot. In fact, it’s amazing design work that gets attention and separates an organization from its competition.
- Communication is vital to good relationships.
- Marketing doesn’t come in a box. It’s not a product. It’s an ongoing process of understanding, creating, refining, and adjusting.
- Creative staff make an agency, not admin staff. Our creative staff are front and center, in meetings, and work directly with clients. Always.
We've worked for hundreds of clients and bring that along to inform every job we work on. Here are some organizations we've helped recently:
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Eric Tapley // Managing Director
Before going to bed at night I read for a while to give myself a break from the day. My mind is always whirring with ideas, so it’s nice to get outside of the routine and journey to someplace in my imagination.
I’m right handed. I’ve always wanted to be ambidextrous - something about that just seems cool, that ability to use either hand to do whatever you want - but, alas, it’s my right that always reaches for the fork.
Before I graduated from college I put together a team at WPI to ride the Boston to New York AIDS Ride, a 3-day, 300-mile charity cycling event. It was incredible, and the first time in my life I really knew I could do anything I set my mind to.

Matthias Roberge // Creative Director
I am inspired everyday. After being in the creative industry for over a decade, that's important. Whether it's a visit to the MFA, reading a good book, or simply playing with my amazing kids, I'm always discovering new fuel to keep the creative engine running.
In the past I've worked for traditional ad agencies, print shops, interactive firms, and even a stint as a corporate in-house designer. Every position I've held has provided me with a different outlook and unique process, which helps me look at the work from multiple angles.
If I'm not on my laptop or spending quality time with the family, there is a good chance I'm in the basement tinkering with a vintage Honda motorcycle. It will run again, oh yes it will.

Adam Kaufmann // Art Director
His favorite toys growing up were McFarlane Action Figures. The detail that went into those was nothing short of amazing, he loved that something from a comic book could be brought to life and be able to be held onto keeping the detail intact. Its interesting that today he is still fascinated by it.
He began in the traditional ad world having a niche to bring BIG ideas to life. Seeing the clients eyes open up with excitement when the boards start flipping is what drives him to do what he does best. Create.
With the industry in constant change and the world adapting to new ways. Adam has as well. Merging the print world with the web world Adam has adapted to his environment. Overseeing all creative that leaves the company and getting his hands dirty in the trenches is what he loves.
"Nothing feels better then when someone sees what you have done for them and they become thrilled, eager to show the world. It's what makes up for all the craziness this industry brings."

Tyler Shingleton // Interactive Director
Some people see me as the resident computer nerd, but I see myself as a skilled problem solver -- Freud would tell me this is my way of convincing myself I’m not a computer nerd.
My favorite, inspirational line from a song is:
“A-well-a don’t you know about the bird?
Well, everybody knows that the bird is the word!
Surfin’ Bird by The Trashmen (1963)
The craziest product I’ve ever dreamed up is a Bob Ross chia pet. Really, someone needs to do this post haste.
I’m a creature of habit. The last thing I do before going to bed is quadruple-check my alarm clock. It needs to be right, and details really matter to me. I want things to fit together right and work correctly.

Keith Lane // Creative Director
Keith Lane is the Founder, Partner, and Creative Director of the highly respected advertising and marketing communications firms Emerson Lane Fortuna, Arnold Fortuna Lane, and Arnold Worldwide.
He's won over 500 creative awards for his work at major shows such as The Clios, Emmy Awards, One Show Gold, Communication Arts, International Film and TV Festival, New York Art Directors Show, London Art Directors Show, Paris Creative Awards, and the Tokyo Creative Awards.
Keith is a freelance creative partner who works with us on strategy, copy, art direction, and branding. We're honored to have Keith not just as a partner, but also as one of our friends.

Sunil Shibad // Creative Director
Our partner in Mumbai, India, Sunil is an integral part of our International operations. Sunil is an amazing copywriter, communicator, and creative strategist with experience working for the world’s best brands. Find out more and learn what makes him tick at his blog, http://newnimproved.blogspot.com.

Adele Pollis // Copywriting + Messaging
Adele works with clients to go beyond writing a brochure, campaign, or website - she crafts a message and weaves that throughout the text. It's communications done right: connecting with your audience, generating interest and breaking through the messaging noise to be heard.
We've worked with Adele on a number of projects and a proud to count her as part of our extended team. She shares our vision of looking holistically at a project to ensure the end result is greater than its parts. Her background and experience across a bunch of industries – manufacturing, nonprofit, healthcare, consulting, government, and small business – ensures that she has the right background to plan and deliver messaging that works.
In addition to her marketing and communications work, Adele has written and published numerous publications, helped others become better communicators, and made a positive impact wherever she has been.
Learn more about Adele at: apassociates.cc

Marketing is how you develop and grow your company, and to do that you need a crew that can handle the details. Surveying the landscape for your project, building the framework, assembling the pieces and the finish work to cap it off right.
Our capabilities are extensive, but what makes the difference is that we keenly understand all the aspects that go into making a campaign a success. We unite traditional thinking with new digital technologies for a truly comprehensive partner, not one grounded just in the traditional marketing world or new web and digital services.
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The assembly line revolutionized industry.
Our process will revolutionize your marketing.
We start with your goals. Need $5m in new sales? An extra 100 client inquires per month? Absolutely, positivity, must be done for the 1st? The more specific and objective we are the better our plan for success. From there we determine how to acquire the eyeballs to reach those goals, engage prospects, customers, and constituents, and maintain those relationships.
ACQUIRE: Capture interest + attention
· Establish your goals.
· How many “touches” to reach those?
· Build a plan to get those eyeballs.
· Identify the audience.
· Envision a unifying theme.
· Craft a message to connect.
· Determine tactics for promotion.
ENGAGE: Motivate action
· Identify actions - call, email, buy, etc.
· How to motivate people to take action?
· Determine the medium(s) to use.
· Implement great designs.
· Write compelling messaging.
· Build the campaign, website, ad, etc.
· Integrate with long-term plans.
MAINTAIN: Strengthen relationships
· Establish long-term goals.
· What do customers want?
· Develop ongoing messaging.
· Create communications plan.
· Blog, newsletter, events, etc.
· Measure success, refine and improve.
· Polish every point of contact.
Standing out in a field of 3,000 isn't easy, but it's vital to your success. Here are examples of work we've delivered in the past to build a foundation or move an organization forward.
Logos + Identities

Logo and tagline for a groundbreaking new wind turbine company.

Local business networking groups need logo and identity love, too.

Lamparelli is a heating oil and energy services company steeped in tradition. Here’s one of the identities we’ve proposed to them to capture that.

Trying to brand a powerful online journal from the Centrist movement wasn’t easy. Enter the owl, America’s next political symbol. (Step aside, donkey and elephant).

Bringing one of America’s oldest and most respected labor and employment law firms to the intersection of “trust” and “modern.”

Better living through stress management and attaining serenity.
AUVAC // Web Development



Currently in development. Seeking to create the world’s best Autonomous Undersea Vehicle community, education, and research site, AUSI (parent organization for auvac.org) has selected Boldwerks to architect, envision, and construct AUVAC 2.0. Launching late Spring 2010.
Avis Goodwin // Web Development


Avis Goodwin Community Health center provides affordable health care to thousands of families a year in NH's Rockingham County. The new CMS-backed site allows Avis Goodwin to engage and communicate with patients faster and easier than ever before. With a site they can maintain themselves more money goes to services and helping patients. Visit: avisgoodwinchc.org
Camosse // Web Development



One of New England’s oldest masonry manufacturing, retail, and wholesale supply firms, Camosse turned to Boldwerks for a new web presence. The new site connects strongly with residential homeowners, commercial customers, contractor partners, and the people across Central Massachusetts Camosse supports through their business and philanthropic work. Visit: camosse.com
E.T.& L. Corp // Web Development



Currently in development. E.T. & L. sought a new web presence to help the firm connect with more technologically savvy prospects and potential employees. Their new site will present E.T. & L. as as one of the strongest commercial construction firms in Massachusetts.
Omved // Web Development



Currently in development. Omved, an international consumer brand based in India, focuses on delivering handcrafted, environmentally and socially responsible products steeped in the Vedic tradition to customers around the world. They partnered with us on a strong new web presence, e-commerce platform, and online marketing to help grow the business from 20 stores in 2009 to over 300 by 2013.
The Now Sound // Web Development



Currently in development. This site is an online companion for Michael Shingleton, a leader in the fields of personal growth, stress management, and attaining serenity. When completed The Now Sound will include robust communication and
e-commerce tools.
Morgan Brown & Joy // Web Development



Initially built in 2005, the Morgan Brown site was recognized recently by Mass Lawyer’s Weekly as one of the top 3 law firm sites in Massachusetts (read the story). We're proud of how well this site held up over time and consider it a testament to the planning, execution, and attention to detail we put into every project. Visit: morganbrown.com
Ellie's Oxygen Lounge // In-Store Work



Focused on juice, tea, smoothies, oxygen, and healthy treatments, Ellie’s turned to Boldwerks. Cards, menus, website, and other materials – all delivered to exacting standards and with some of the most environmentally friendly production techniques around. Ahhh, fresh.
Rural Health IT // Collateral


Rural Health IT helps healthcare providers and hospitals identify and obtain funding for Electronic Medical Record systems, implement those systems, and train staff on how to best use them.
Electro Wire // Collateral


Our support of this national distribution and logistics firm (primarily focused on delivering wire and cable to the telecommunications and transit industries), includes consulting, developing marketing messaging, copywriting, design and production services for new corporate collateral.

Twice a year we donate time and services to nonprofits we’ve selected for the Goodwerks project, our contribution toward building a better world. In addition to this we volunteer in our communities, make donations to important causes, and serve on nonprofit boards. This is how we do our part.

This community health center needed an updated logo and strong website to move forward. We identified the community needs and built a strong brand and site. Shortly after the work, President Obama awarded Avis Goodwin a $4.9 million grant. Watch Now
In January 2010 we selected Art beCAUSE – a foundation dedicated to eradicating the environmental causes of breast cancer – as our second Goodwerks recipient. Look for a new website, brochure, business card and stationery package, and messaging from them soon.

Chances are your competitors are working on something new – new ads, new ways to engage customers, new packaging and new ways of promoting their products, maybe even whole
new products.
Isn’t it time you leapt ahead of them and changed the game? We're the tightly focused team that will catapult you forward and into a whole new arena. Consider us your Manhattan Project or skunkwerks, ready to serve.
Give us a call or send us an email. Let’s do great things together.
800.350.2365 | info@boldwerks.com
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- Keith Lane, Creative Director
Welcome to our Basecamp system.
This is where the Crew and our clients carry on discussions, share files, set tasks, assign deliverables and due dates, and generally keep the machine running smoothly.














