Featured Work
Your customers hear 3,000 marketing messages a day. You need to stand out to get attention, and get attention to
get results.
Here's how it werks:
We're defined by who we are. Hardworking. Experts in both traditional and digital worlds. Lovers of great creative. Smart young talent out to make an impact.
Traditional agencies know how to market, handle messaging, and identify an audience. But they’re clueless when it comes to the Internet.
Digital agencies, the ones that have grown up with and built the Internet, don’t understand traditional branding, messaging, print and broadcast advertising.
You need an agency that’s born of digital and traditional roots. You and your customers live online and offline. Shouldn’t your agency?
We’re the agency that works.
Here are a few reasons why.
- Our background is both traditional and digital. We have an equal split in our founders between the two worlds and all of us live in both.
- We don’t work for our clients. We work for their prospects, customers, and constituents. If the audience doesn’t respond it doesn’t matter what our client thinks.
- Design matters. A lot. In fact, it’s amazing design work that gets attention and separates an organization from its competition.
- Communication is vital to good relationships.
- Marketing doesn’t come in a box. It’s not a product. It’s an ongoing process of understanding, creating, refining, and adjusting.
- Creative staff make an agency, not admin staff. Our creative staff are front and center, in meetings, and work directly with clients. Always.
We've worked for hundreds of clients and bring that along to inform every job we work on. Here are some organizations we've helped recently:
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Matthias Roberge // Creative Director
I am inspired everyday. After being in the creative industry for over a decade, that's important. Whether it's a visit to the MFA, reading a good book, or simply playing with my amazing kids, I'm always discovering new fuel to keep the creative engine running.
In the past I've worked for traditional ad agencies, print shops, interactive firms, and even a stint as a corporate in-house designer. Every position I've held has provided me with a different outlook and unique process, which helps me look at the work from multiple angles.
If I'm not on my laptop or spending quality time with the family, there is a good chance I'm in the basement tinkering with a vintage Honda motorcycle. It will run again, oh yes it will.
Adam Kaufmann // Art Director
He began in the traditional ad world having a niche to bring BIG ideas to life. Seeing the clients eyes open up with excitement when the boards start flipping is what drives him to do what he does best. Create.
"Nothing feels better then when someone sees what you have done for them and they become thrilled, eager to show the world. It's what makes up for all the craziness this industry brings."
With the industry in constant change and the world adapting to new ways. Adam has as well. Merging the print world with the web world Adam has adapted to his environment. Overseeing all creative that leaves the company and getting his hands dirty in the trenches is what he loves.
On the weekends he's getting his hands dirty restoring his old New Englander. You may run into him at the local dump disposing of his building debris from demolition work. Whether its electric, drywall, roofing, plumbing or carpentry he finds a way to solve the problem with his keen sense of attention to detail.
Adam Kernander // Interactive Director
The Web has become the core of marketing and communications for companies, often generating 100x times the number of onsite visits, phone calls, and written communications combined. And that's my playground. During the development of the Internet I've been riding shotgun, building sites, writing code, and generally loving the ride.
I'm our Ambassador to the Internet, our Minister of Code, our Geek in Residence.
Looking beyond 1s and 0s I'm a hardcore New Englander who's lived here my entire life (and I totally embrace do-it-yourself Yankee philosophies). I studied both Computer Science and Anthropology in college because people are as cool as computers. That's fed my interest in human rights and environmental rights... when I don't have to shovel snow, of course. Blizzard's don't have rights in my book.
And, in fitting with stereotypes, I (like many programmers) am also a musician. Rock on.
Chris Hislop // Content Director
From campfire to classroom, notebook to magazine, kitchen table to boardroom… stories run rampart in my veins. They are what fuel my day to day. The words that make up these stories are important. Every space, and every character counts. It’s about delivery. Without it, your story may sound uninteresting, incoherent, incomplete, or… all of the above. If you’re leaving your audience scratching their head in confusion, you’ve done it wrong. If you have them nodding their head in wonderment, and smiling in agreement, you’ve hit the mark.
I’ve spent my life chasing good stories and documenting them in written form; Crafting stories for clients that have a passion for what they do, but can’t express themselves wholly in words. We’re not all writers. It’s true. But what we do have in common is the notion that we all have stories to share. Those stories need to be told. I want to hear yours, and I want to help you get it out to the world in a way that has the world coming back to figure out just who it is offering said tale.
When I’m not chasing words, I’m re-learning how to appreciate everything around me through the eyes (and filter) of a child. My one-year old son has taught me that when you take things too seriously, you miss out on all the little nuances that make “serious” poignant and, well, fun. He’s taught me that inspiration is found in the most curious of locations. A window shade, the way a door opens and closes, a raindrop, a snowflake, a leaf on the ground, the ceiling fan, the dog’s ears, the pull chord on a lamp, and anything that can be turned into a drum (which I’ve learned is just about everything).
Let’s work together and have a bit of fun bringing your stories to life.
Peter Curtis // SEO Guru
When your site needs a boost in the rankings and you want to drive more traffic to your most vital content, that's where Peter comes in.
His specialty is developing optimized web content by following a comprehensive process that includes site audits, content structuring, keyword research, page-level and site-level optimization, and web analytics. Peter utilizes numerous SEO tools and stays on top of organic search trends and changes in search engine algorithms as well developments in social media and local search strategies.
Peter has several years’ experience as a web administrator and content manager. Having studied web design, he has a strong understanding of site architecture, navigation, linking, and landing page best practices.
Keith Lane // Creative Director
Keith Lane is the Founder, Partner, and Creative Director of the highly respected advertising and marketing communications firms Emerson Lane Fortuna, Arnold Fortuna Lane, and Arnold Worldwide.
He's won over 500 creative awards for his work at major shows such as The Clios, Emmy Awards, One Show Gold, Communication Arts, International Film and TV Festival, New York Art Directors Show, London Art Directors Show, Paris Creative Awards, and the Tokyo Creative Awards.
Keith is a freelance creative partner who works with us on strategy, copy, art direction, and branding. We're honored to have Keith not just as a partner, but also as one of our good friends.
Sunil Shibad // Creative Director
Our partner in Mumbai, India, Sunil is an integral part of our International operations. Sunil is an amazing copywriter, communicator, and creative strategist with experience working for the world’s best brands. Find out more and learn what makes him tick at his blog, www.sunilshibad.com.
Adele Pollis // Copywriting + Messaging
Adele works with clients to go beyond writing a brochure, campaign, or website - she crafts a message and weaves that throughout the text. It's communications done right: connecting with your audience, generating interest and breaking through the messaging noise to be heard.
We've worked with Adele on a number of projects and a proud to count her as part of our extended team. She shares our vision of looking holistically at a project to ensure the end result is greater than its parts. Her background and experience across a bunch of industries – manufacturing, nonprofit, healthcare, consulting, government, and small business – ensures that she has the right background to plan and deliver messaging that works.
In addition to her marketing and communications work, Adele has written and published numerous publications, helped others become better communicators, and made a positive impact wherever she has been.
Learn more about Adele at: apassociates.cc
Lou Goodman // Master Photographer & Video Expert
Lou Goodman is a highly accomplished and respected photographer and videographer. He’s had over 25 years experience and has received numerous awards including Hatch and Graphis International gold awards. His clients have included Cole Hann, Cross Pen, Dunkin Donuts, Etonic, Footjoy, Hasbro, Keds, Museum of Fine Arts, Nike, Quaker Oats, Reebok and Savage Arms. His work has been exhibited in a number of gallery shows as well as the Danforth Museum.
In addition, he’s taught at Boston University’s Center for Digital Imaging Arts and The New England School of Photography.
Marketing is how you develop and grow your company, and to do that you need a crew that can handle the details. Surveying the landscape for your project, building the framework, assembling the pieces and the finish work to cap it off right.
Our capabilities are extensive, but what makes the difference is that we keenly understand all the aspects that go into making a campaign a success. We unite traditional thinking with new digital technologies for a truly comprehensive partner, not one grounded just in the traditional marketing world or new web and digital services.
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The assembly line revolutionized industry.
Our process will revolutionize your marketing.
We start with your goals. Need $5m in new sales? An extra 100 client inquires per month? Absolutely, positively, must be done for the 1st? The more specific and objective we are - the better our plan for success. From there we determine how to acquire the eyeballs to reach those goals, engage prospects, customers, and constituents, and maintain those relationships.
ACQUIRE: Capture interest + attention
· Establish your goals.
· How many “touches” to reach those?
· Build a plan to get those eyeballs.
· Identify the audience.
· Envision a unifying theme.
· Craft a message to connect.
· Determine tactics for promotion.
ENGAGE: Motivate action
· Identify actions - call, email, buy, etc.
· How to motivate people to take action?
· Determine the medium(s) to use.
· Implement great designs.
· Write compelling messaging.
· Build the campaign, website, ad, etc.
· Integrate with long-term plans.
MAINTAIN: Strengthen relationships
· Establish long-term goals.
· What do customers want?
· Develop ongoing messaging.
· Create communications plan.
· Blog, newsletter, events, etc.
· Measure success, refine and improve.
· Polish every point of contact.
Standing out in a field of 3,000 isn't easy, but it's vital to your success. Here are examples of work we've delivered in the past to build a foundation or move an organization forward.
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Logos + Identities
Brand new pizza franchise to hit the streets. Gourmet pizza delivering their one of a kind special wheat pizza. Give them a call to "Fire It Up".
Developed a new identity for Paul Mitchell Northern New England. Developed an identity incorporating the urban lfestyle and their products to appeal to hair dressers and high end hair salons.
A montage of healers came together to form a new kind of healthcare practice. They can help coach you to live well and prevent illness vs fight illness.
MMA trainer Guru Guy Chase had a vision. So the crew delivered. See this brand in the octagon or visit their website at www.fightitout.com.
For over 40 years they used the same name and the same look. Transitioning from their old look wasn't easy but with new facilities and new funding comes the opportunity. Boldwerks was there to make the transition easy.
Trying to brand a powerful online journal from the Centrist movement wasn’t easy. Enter the owl, America’s next political symbol. (Step aside, donkey and elephant).
Bringing one of America’s oldest and most respected labor and employment law firms to the intersection of “trust” and “modern.”
Better living through stress management and attaining serenity.
Logo and positioning line for a groundbreaking new wind turbine company.
AUVAC // Web Development
Seeking to create the world’s best Autonomous Undersea Vehicle community, education, and research site, AUSI (parent organization for auvac.org) had selected Boldwerks to architect, envision, and construct AUVAC 2.0. They continue to turn to Boldwerks for all their marketing and consulting needs. Visit www.AUVAC.org
Avis Goodwin // Web Development
Avis Goodwin Community Health center provides affordable health care to thousands of families a year in NH's Rockingham County. The new CMS-backed site allows Avis Goodwin to engage and communicate with patients faster and easier than ever before. With a site they can maintain themselves more money goes to services and helping patients. Visit: avisgoodwinchc.org
Camosse // Web Development
One of New England’s oldest masonry manufacturing, retail, and wholesale supply firms, Camosse turned to Boldwerks for a new web presence. The new site connects strongly with residential homeowners, commercial customers, contractor partners, and the people across Central Massachusetts Camosse supports through their business and philanthropic work. Visit: camosse.com
E.T.& L. Corp // Web Development
E.T. & L. sought a new web presence to help the firm connect with more technologically savvy prospects and potential employees. Their new site will present E.T. & L. as as one of the strongest commercial construction firms in Massachusetts. Visit www.etlcorp.com
Omved // Web Development
Omved, an international consumer brand based in India, focuses on delivering handcrafted, environmentally and socially responsible products steeped in the Vedic tradition to customers around the world. They partnered with us on a strong new web presence, e-commerce platform, and online marketing to help grow the business from 20 stores in 2009 to over 300 by 2013. Visit: omved.com
The Now Sound // Web Development
This site is an online companion for Michael Shingleton, a leader in the fields of personal growth, stress management, and attaining serenity. When completed The Now Sound will include robust communication and
e-commerce tools. Visit: nowsound.com
Morgan Brown & Joy // Web Development
Initially built in 2005, the Morgan Brown site was recognized recently by Mass Lawyer’s Weekly as one of the top 3 law firm sites in Massachusetts (read the story). We're proud of how well this site held up over time and consider it a testament to the planning, execution, and attention to detail we put into every project. Visit: morganbrown.com
Azuki Systems // Web Development
Azuki Systems develop the highest quality, most flexible, best-protected and most proven managed OTT optimized multi-screen video delivery solution available on the market. What did Boldwerks provide Azuki when they came to us looking for help in developing their website? We provided them with the highest quality, most flexible, best-protected and most proven (from a management perspective) website design and implementation.
Azuki Systems develop the highest quality, most flexible, best-protected and most proven managed OTT optimized multi-screen video delivery solution available on the market. What did Boldwerks provide Azuki when they came to us looking for help in developing their website? We provided them with the highest quality, most flexible, best-protected and most proven (from a management perspective) website design and implementation.
Azuki Systems develop the highest quality, most flexible, best-protected and most proven managed OTT optimized multi-screen video delivery solution available on the market. What did Boldwerks provide Azuki when they came to us looking for help in developing their website? We provided them with the highest quality, most flexible, best-protected and most proven (from a management perspective) website design and implementation.
Dermatology Skin & Health // Web Development
Dermatology Skin & Health - Cutting-edge dermatology and medi-spa purveyors located in Seacoast, NH came to Boldwerks with the goal of differentiating themself from others in the healthcare industry. We were happy to design and implement a robust and visually pleasing web presence for the firm, while continually maintaining, and updating marketing collateral. The results that are a direct result of our relationship with Dermatology Skin & Health have been astounding. The traffic speaks for itself.
Dermatology Skin & Health - Cutting-edge dermatology and medi-spa purveyors located in Seacoast, NH came to Boldwerks with the goal of differentiating themself from others in the healthcare industry. We were happy to design and implement a robust and visually pleasing web presence for the firm, while continually maintaining, and updating marketing collateral. The results that are a direct result of our relationship with Dermatology Skin & Health have been astounding. The traffic speaks for itself.
Dermatology Skin & Health - Cutting-edge dermatology and medi-spa purveyors located in Seacoast, NH came to Boldwerks with the goal of differentiating themself from others in the healthcare industry. We were happy to design and implement a robust and visually pleasing web presence for the firm, while continually maintaining, and updating marketing collateral. The results that are a direct result of our relationship with Dermatology Skin & Health have been astounding. The traffic speaks for itself.
Edgecomb Potters // Web Development
Edgecomb Potters teamed up with Boldwerks to design and develop an e-commerce site that would feature their amazing pieces of pottery, glass, wood, metal and jewelry. Built on Magento this powerful e-commerce site houses all their products and still providing a user friendly shopping experience. Sales increased drastically from virtually no sales to $20,000 within 3 months.
Visit www.edgecombpotters.com
Fight It Out // Web Development
Like the print ads we designed and implemented for Fight It Out, we approached their web presence as a platform to knock the competition out of the ring. The goal was to create a digital presence that hits you right where it counts - without the scars and black eye that you might suffer in the actual ring. We're proud of it. When the site wrapped and was launched, fists were flying through the air (in celebration).
Like the print ads we designed and implemented for Fight It Out, we approached their web presence as a platform to knock the competition out of the ring. The goal was to create a digital presence that hits you right where it counts - without the scars and black eye that you might suffer in the actual ring. We're proud of it. When the site wrapped and was launched, fists were flying through the air (in celebration).
Loyalty Builders // Web Development
Loyalty Builders, a leader in helping companies build revenue through customer loyalty, needed a new website that showcased their services and provided easy access to valuable resources. They recruited Boldwerks to design a new site that featured a high level main menu that allows users to find what they’re looking
for easily. Visit www.loyaltybuilders.com
Ellie's Oxygen Lounge // In-Store Work
Focused on juice, tea, smoothies, oxygen, and healthy treatments, Ellie’s turned to Boldwerks. Cards, menus, website, and other materials – all delivered to exacting standards and with some of the most environmentally friendly production techniques around. Ahhh, fresh.
Rural Health IT // Collateral
Rural Health IT helps healthcare providers and hospitals identify and obtain funding for Electronic Medical Record systems, implement those systems, and train staff on how to best use them.
Electro Wire // Collateral
Our support of this national distribution and logistics firm (primarily focused on delivering wire and cable to the telecommunications and transit industries), includes consulting, developing marketing messaging, copywriting, design and production services for new corporate collateral.
NH Orthopaedic Center
The "Tools Inside" Ad Campaign is a 12 month campaign for the inside back cover of NH Magazine. We executed on directing each advertisement to a different specialized team.
The "Tools Inside" Ad Campaign is a 12 month campaign for the inside back cover of NH Magazine. We executed on directing each advertisement to a different specialized team.
The "Tools Inside" Ad Campaign is a 12 month campaign for the inside back cover of NH Magazine. We executed on directing each advertisement to a different specialized team.
The "Tools Inside" Ad Campaign is a 12 month campaign for the inside back cover of NH Magazine. We executed on directing each advertisement to a different specialized team.
Whenever NHOC has a new doctor to add to the team they promote them. We created new doctor full page ads that run in regional newspapers in the area, these are designed to break out of the "box" that so many newspaper ads conform to.
The Dr. Murthi brochure was part of a new doctor direct mail package. With the brochure it included a vertabre mug as well as a clipboard that was also branded branded.
Fight It Out // Print Advertisement
Black Eye Optional... Successful print marketing campaign for national client, Fight It Out. They were looking for a creative marketing firm that had equal parts heart, and fight. They found us. And we delivered. Sharp, poignant, and tough. These campaigns knocked the competition right out of the ring...
Berwick Academy // Print Advertisements
Berwick Academy was looking for a fun way to present their educational services through print ads. What better way to showcase the face of an educational institution than with the faces that populate the academy every day? The students. Bright smiling faces. Vivid colors. Warm content unique to differing course concentrations. The campaign was a huge success, and the ads the fueled the campaign are all-time favorites of ours.
Berwick Academy was looking for a fun way to present their educational services through print ads. What better way to showcase the face of an educational institution than with the faces that populate the academy every day? The students. Bright smiling faces. Vivid colors. Warm content unique to differing course concentrations. The campaign was a huge success, and the ads the fueled the campaign are all-time favorites of ours.
Berwick Academy was looking for a fun way to present their educational services through print ads. What better way to showcase the face of an educational institution than with the faces that populate the academy every day? The students. Bright smiling faces. Vivid colors. Warm content unique to differing course concentrations. The campaign was a huge success, and the ads the fueled the campaign are all-time favorites of ours.
Berwick Academy was looking for a fun way to present their educational services through print ads. What better way to showcase the face of an educational institution than with the faces that populate the academy every day? The students. Bright smiling faces. Vivid colors. Warm content unique to differing course concentrations. The campaign was a huge success, and the ads the fueled the campaign are all-time favorites of ours.
Edgecomb Potters // Print Advertisements
Boldwerks design four full-page print ads for Edgecomb Potters. Each ad features stunning photographs of a variety of pieces and delicious summer meals, as an alternative to “paper plates and hot-dogs”.
Boldwerks design four full-page print ads for Edgecomb Potters. Each ad features stunning photographs of a variety of pieces and delicious summer meals, as an alternative to “paper plates and hot-dogs”.
Boldwerks design four full-page print ads for Edgecomb Potters. Each ad features stunning photographs of a variety of pieces and delicious summer meals, as an alternative to “paper plates and hot-dogs”.
Madison Resource Funding // Print Advertisements
Madison Resource Funding has provided effective, customized programs to staffing clients nationwide for over two-and-a-half decades. They're well established, and were looking to make a splash with a print ad campaign. We had to attack it from an angle that would bolster their name and brand greater than it had been expounded upon in the past. We looked to mother nature, and the bold degrees of sentiment that exist within her domain. Bold statments. Bold graphics. Bold Layout. The three ads that came out of this campaign are proud achievements of ours.
Madison Resource Funding has provided effective, customized programs to staffing clients nationwide for over two-and-a-half decades. They're well established, and were looking to make a splash with a print ad campaign. We had to attack it from an angle that would bolster their name and brand greater than it had been expounded upon in the past. We looked to mother nature, and the bold degrees of sentiment that exist within her domain. Bold statments. Bold graphics. Bold Layout. The three ads that came out of this campaign are proud achievements of ours.
Madison Resource Funding has provided effective, customized programs to staffing clients nationwide for over two-and-a-half decades. They're well established, and were looking to make a splash with a print ad campaign. We had to attack it from an angle that would bolster their name and brand greater than it had been expounded upon in the past. We looked to mother nature, and the bold degrees of sentiment that exist within her domain. Bold statments. Bold graphics. Bold Layout. The three ads that came out of this campaign are proud achievements of ours.
Twice a year we donate time and services to nonprofits we’ve selected for the Goodwerks project, our contribution toward building a better world. In addition to this we volunteer in our communities, make donations to important causes, and serve on nonprofit boards. This is how we do our part.
This community health center needed an updated logo and strong website to move forward. We identified the community needs and built a strong brand and site. Shortly after the work, President Obama awarded Avis Goodwin a $4.9 million grant. Watch Now
In January 2010 we selected Art beCAUSE – a foundation dedicated to eradicating the environmental causes of breast cancer – as our second Goodwerks recipient. Look for a new website, brochure, business card and stationery package, and messaging from them soon.
Chances are your competitors are working on something new – new ads, new ways to engage customers, new packaging and new ways of promoting their products, maybe even whole
new products.
Isn’t it time you leapt ahead of them and changed the game? We're the tightly focused team that will catapult you forward and into a whole new arena. Consider us your Manhattan Project or skunkwerks, ready to serve.
Give us a call or send us an email. Let’s do great things together.
800.350.2365 | info@boldwerks.com
Welcome to our Basecamp system.
This is where the Crew and our clients carry on discussions, share files, set tasks, assign deliverables and due dates, and generally keep the machine running smoothly.
