By Matthias Roberge //
Published on May 23, 2012
Loyalty Builders is not a construction company as the name might have you believe, but they do build things, they help companies build revenue from existing customers, they build higher response rates and they build customer loyalty.
As a leader in the individualized direct marketing industry, Loyalty Builders needed a new web site that accurately reflected their services and provided users with easy access to valuable resources like their collection of white papers, videos and more.
They chose Boldwerks for the project and we were up for the challenge. We worked closely with the Loyalty Builders team in Portsmouth, NH and Fargo, ND to identify the primary goals for the new web site and created their new site: loyaltybuilders.com
The old site had a confusing, disorganized navigation structure that made it difficult for users to locate key content. We designed the new web site to focus on a very clean, concise high level main menu element that utilizes a javascript powered dropdown menu to allow visitors to find content quickly and easily.
The new site also features a customized slider on the homepage that is used to showcase important information and drive users to targeted resources. Since it’s recent launch, the site has received some great feedback and analytics are showing an improvement on content that has been featured more prominently on the new site.
The Loyalty Builders team is very pleased with their new site and we are excited to be working with another great company in the Portsmouth area.
