By Matthias Roberge //
Published on June 24, 2011
Boldwerks' innovative “Tools Inside” ad campaign for New Hampshire Orthopaedic Center was recently recognized by two national healthcare advertising competitions.
The concept behind the campaign focuses on the realization that no matter what you do in your life, the equipment and external hardware you use is supplemental to what's inside your body. Your bones and muscles are truly your most important and effective “tools” in life. The campaign was produced to promote general awareness of NHOC’s full capabilities and ran as the full inside back cover in NH Magazine throughout 2010.
The magazine ad campaign for NHOC was awarded a Silver by the Aster Awards, an elite competition recognizing excellence in healthcare marketing and advertising. The winning piece will be featured in Marketing Healthcare Today magazine, as well as the organization’s website.
The campaign also received the Merit award at the Twenty-Eighth Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report, The largest competition in the industry. The work was selected by a national panel of judges for creativity and breakthrough advertising production.
Read about it at seacoastonline