Are brand relationships like social relationships (or, are you dating Apple)?

There's a really fascinating article at Time.com about whether relationships with brands are like those we have socially and what happens when those go bad. Examples include the lashing out by prior fans of Lindsay Lohan and Blockbuster. Maybe Apple and I should have some counseling while things are still good...

Read more: Bitter Breakups: Why We Lash Out at the Brands We Once Loved